The houseguests are getting ready to move in for Big Brother Season 28, and they’ll need to be comfortable traveling through time. CBS has revealed the theme and first look at the house for the iconic reality competition’s new season.
Big Brother Season 28 premieres Thursday, July 9, at 8 p.m. ET on CBS with a 90-minute season premiere. For those who can’t wait for the season to get underway, CBS also dropped a new teaser promo.
🚨NEW #BB28 PROMO#BigBrother #BigBrotherBuzz pic.twitter.com/73XBsYxqMj
— Big Brother Buzz #BB28 (@BBigBrotherBuzz) July 1, 2026
What is the theme for Big Brother Season 28?
After a trip to Hotel Mystere in Season 27, the houseguests will be going on another trip in Season 28 — a trip through time. CBS revealed Wednesday that the season’s “Time Trip” theme will make time itself the ultimate twist.
Big Brother Season 28 Theme, Premiere Info
| Big Brother Season 28 Theme | Time Trip |
| Big Brother Season 28 Premiere Date | Thursday, July 9 |
| Time | 8 p.m. ET |
| Where To Watch | CBS, Paramount+ (streaming next day) |
| Host | Julie Chen Moonves |
A CBS press release explains in further detail that:
Houseguests will enter a world where rooms, relics and competitions transport them across moments in time, while early twists shake up the game from the start. Inspired by decades like the ’80s and Y2K, new powers and challenges can disrupt strategy and alliances.
The theme will also extend to the Big Brother Season 28 House, which was also revealed on Wednesday. As with every season, elements of the season’s theme will shape the decor of the house. CBS’ press release explained some of the house highlights, including:
- Time-Bending Entryway: Houseguests are greeted by a faux neon sign and array of clocks, immediately showcasing that time is fractured, unpredictable and constantly in motion.
- Living Room of Eras: 17-foot gothic windows glow against oxblood stone walls, blending classic and industrial design alongside relics from across history. CBS says this will serve as a reminder that anything from any era of the reality icon could shape the game.
- Nostalgic Trophies: A 1940s jukebox and an ’80s transparent phone highlight the mix of decades, celebrating nostalgia as past, present and future collide.
- Relic Lab Hallway: The iconic time laser returns alongside quirky failed inventions including a pogo stick, keytar and more, all displayed as relics of past experiments.
- Clockwork Bathroom: Gears and intricate mechanical details surround Houseguests, while sub-atomic-inspired lighting fixtures create an “otherworldly atmosphere.”
- The Artifact Bedroom: Housing five Houseguests, CBS says this artifact-filled room features two mysterious doorways – one to the past, one to the future.
- Futuristic Sleep Pods Room: Described as a sleek retreat with pod beds, organic ladders and nebula visuals, this room will offer a “calm, futuristic escape from the chaos of the game.”
- Upstairs Lounge: The Upstairs Lounge is said to feature vintage tech lining the shelves, while arched windows overlooking the living room “make it a prime vantage point for eavesdropping, while the custom-built sofa is perfectly suited for both strategizing and showmancing.”
- Time-Lapse Gym: Walls wrapped in time-lapse photography create the illusion of motion and progression.
- Clock Tower Feature: Tying the entire house together, a dramatic clock tower crowns the space, a symbolic reminder that in this game, time is always ticking … but never predictable.
I know that I, for one, can’t wait to see if Zingbot’s Zings can travel through time.
Big Brother Season 28 FAQ
When does Big Brother Season 28 premiere?
Big Brother Season 28 will debut on Thursday, July 9 at 8 p.m. ET with a 90-minute season premiere.
When do new episodes of Big Brother Season 28 drop?
Big Brother Season 28 will air on Sundays, Wednesdays and Thursdays at 8 p.m. ET, while companion show Big Brother: Unlocked will air on Fridays at 8 p.m. ET, with actor Jerry O’Connell joining returning hosts and past Big Brother champions Taylor Hale and Derrick Levasseur. Episodes will be available to stream the next day on Paramount+.
When will the Live Feeds begin for Big Brother Season 28?
Big Brother is unique in that it allows you to watch the houseguests at almost all times of the day, except for when they are in active competitions. According to an ad from Pluto TV, the Live Feeds will begin on Friday, July 10, at 9 p.m. ET. They can be watched either on Pluto TV or Paramount+.
Who hosts Big Brother?
Big Brother is hosted by Julie Chen Moonves. She has hosted the show since its inception in 2000.
What is the grand prize of Big Brother?
The grand prize for Big Brother is $750,000.
Who won Season 27 of Big Brother?
Ashley Hollis, a 26-year-old attorney, won Season 27 of Big Brother, defeating unemployed Big Brother superfan Vince Panaro by a 6-1 jury vote.
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