Summer is heating up, and July’s sneaker releases are bringing plenty of fireworks.
Here’s your playbook for the top sneakers dropping this month.
Top Sneaker Drop of July 2026: Air Jordan 3 Retro True Blue
An OG colorway of the legendary Air Jordan 3, the True Blue 3s return on July 18 for a retail price of $230.
While the Air Jordan 3 True Blue was an original colorway of the Tinker Hatfield-designed model, Jordan didn’t wear them on court in 1988. However, he did wear a pair on court as a Washington Wizard in a preseason game against the New Jersey Nets in 2001. And he put up a cool 41 points in them to boot.
The Air Jordan 3 is my personal second favorite model in the Air Jordan line, and an argument can be made that it saved not only the line but Nike as a whole. As I’ve noted previously, Michael Jordan was ready to leave Nike after the Air Jordan 2. Fortunately, Hatfield delivered an all-time classic that changed the game. Spike Lee’s Mars Blackmon commercials in support of the Air Jordan 3 didn’t hurt the crossover appeal, either.
A mid-cut shoe with a primarily leather upper, the thing that draws everyone’s attention is the elephant print on the toe box and toward the heel. The upper on this colorway is a white leather, with True Blue accents found throughout, including on the Nike Air branding on the back heel tab, along with hits of red.
The Air Jordan 3 True Blue last returned in 2016, marking the first time the colorway had its OG Nike Air branding since the original 1988 release. The True Blue 3s previously saw retro releases in 2001, 2009 and 2011, all with the Jumpman on the back heel tab. Over the past three months, the 2016 release has averaged $254 on StockX across 11 sales.
Air Jordan 3 True Blue Release Details
| Model | Air Jordan 3 |
| Release Date | July 18, 2026 |
| Release Time | 10 a.m. ET |
| Retail Price | $230 |
| Colorway | True Blue |
| Where to Buy | SNKRS, Foot Locker |
If you have questions or just want to talk sneakers, hit me up on X — my username is @byAndySilva — and on BlueSky — my username is @byandysilva.bsky.social. And make sure to check out some of my other articles, including:
Good luck if you’re going after any of these sure-to-be-popular releases!
Sneaker Release Calendar for July 2026
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