Colorado head coach Deion Sanders has continued to take Jay Norvell’s comments about hats and sunglasses personally and has now gone full pro wrestling mode in selling Saturday’s rivalry game against Colorado State.
With what seems like the entire sports media world in Boulder, CO, this weekend for the game, Coach Prime is gifting everyone sunglasses. It started with his own team early Friday morning…
Coach Prime gave everyone on the team a pair of shades
— Barstool Colorado (@CUBarstool) September 15, 2023
(Via: @DeionSanders | IG) pic.twitter.com/5z2SubAud2
…then he gifted them to the entire panel of ESPN’s First Take.
The Deion Sanders Effect. Molly Qerim popping her collar like that after putting on the shades got me dyinggg @MollyQerim @FirstTake pic.twitter.com/hA6sfKW39w
— Sir Benjamin (@lghtsknwndr) September 15, 2023
….and then Pat McAfee was gifted a pair on his show.
“These are the PRIME SHADES”
— Pat McAfee (@PatMcAfeeShow) September 15, 2023
Helll yeah @DeionSanders #PMSLive pic.twitter.com/lCEsqZIqtB
The hype surrounding Sanders at Colorado has already reached a fever pitch early in the college football season and he’s leaned all the way into the massive media attention. This was already a game where the likes of College Gameday, Big Noon Saturday, and even 60 Minutes were attending and the trash talk by the CSU head coach Norvell only added gasoline to the fire.
We’ll be sure to get more of this all throughout Saturday with the game kicking off at 10 p.m. ET.