NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW AND THE UNITED
STATES. AT THE TIME OF ENTRY INTO THE SWEEPSTAKES, YOU MUST: (i) BE A LEGAL
RESIDENT OF, AND PHYSICALLY LOCATED IN, ONE OF THE NEW ENGLAND STATES (AS
DEFINED IN SECTION 6); (ii) BE AT LEAST TWENTY-ONE (21) YEARS OF AGE; AND (iii) HAVE A
VALID PUBLIC INSTAGRAM ACCOUNT.
- Sweepstakes: DraftKings X Patriots Gameday Experience Giveaway Sweepstakes
(“Sweepstakes”). - Sponsor: DK Crown Holdings Inc., 222 Berkeley St., 5th Floor, Boston, MA 02116
(“Sponsor”). - Acknowledgement: As a condition of participating in the Sweepstakes, you agree to be fully
and unconditionally bound by these DraftKings X Patriots Gameday Experience Giveaway
Sweepstakes Official Rules (“Official Rules”), the DraftKings General Rules (“General
Rules”), and the decisions of Sponsor, whose decisions shall be final and binding in all
respects, and you agree to fully and unconditionally waive any right to claim ambiguity in
the Sweepstakes, the Official Rules, or the General Rules. The General Rules are attached as
Exhibit A to these Official Rules and are incorporated herein by reference. - Entry Period: The Sweepstakes begins at 10:00:00 AM ET on September 14, 2026 and ends
at 12:00:00 PM ET on September 16, 2026 (the “Entry Period”). All references to time of
day contained in these Official Rules refer to the Eastern Time Zone. Sponsor’s computer
shall be the official clock for all purposes of the Sweepstakes. - Disclaimer: As a condition of participating in the Sweepstakes, you agree and acknowledge
that Meta Platforms, Inc. and its owners, directors, officers, employees, contractors, agents,
representatives, parents, subsidiaries, attorneys, insurers, and associated corporations and
entities (collectively, the “Social Media Platform”), and New England Patriots LLC and each
of its owners, directors, officers, employees, contractors, agents, representatives, parents,
subsidiaries, attorneys, insurers, and associated corporations and entities (“NEP”), are not
sponsors of the Sweepstakes nor do they endorse or administer the Sweepstakes, nor are
they in any way associated with the Sweepstakes. All questions regarding the Sweepstakes
must be directed to Sponsor, not the Social Media Platform or NEP. You also agree that as a
condition of participating in the Sweepstakes, you shall release the Social Media Platform
and NEP from any and all liability arising out of or relating to your entry, creation of an
entry, submission of an entry, participation in the Sweepstakes, acceptance, use, or misuse
of any prize, or the broadcast, exploitation, or use of an entry. - Eligibility: The Sweepstakes is open only to individual legal residents of Connecticut, Maine,
Massachusetts, New Hampshire, and Rhode Island (the “New England States”) who, at the
time of entry into the Sweepstakes: (i) are at least twenty-one (21) years of age; (ii) are
physically located in one of the New England States; and (iii) have a valid public Instagram
account. Creating an Instagram account is free. To create an Instagram account, visit
https://www.instagram.com/ and complete the onscreen instructions. You must at all times
during the Sweepstakes abide by and satisfy all requirements in these Official Rules and the
General Rules. Employees, officers, and directors of Sponsor, New England Patriots LLC, NPS
LLC, and each of their respective affiliates, agents, and advertising, public relations, and
promotional agencies, and members of each of the preceding’s immediate families (i.e.,
spouses, parents, children, and siblings, and their respective spouses) and those living in the
same household are not eligible to enter the Sweepstakes. Any individual who is listed on
any U.S. state or DraftKings gaming self-exclusion list is not eligible to enter the
Sweepstakes. - How To Enter: There is only one (1) method of entry for the Sweepstakes. To enter the
Sweepstakes, you must follow the @draftkings Instagram account and “comment” on the
@draftkings Instagram account post referencing the Sweepstakes, which will be posted on
the @draftkings Instagram account on or around 10:00:00 AM ET on September 14, 2026.
Any entry received outside of the Entry Period will be deemed ineligible. To “follow”
@draftkings on Instagram, log in to your Instagram account and select “search” from the
toolbar at the bottom of the homepage. When the search box appears, enter “@draftkings”
and click on the account. Once you are at the @draftkings Instagram account, select
“follow” to follow the account. You must follow the @draftkings Instagram account to be
eligible to win. To “comment” on the @draftkings Instagram post referencing the
Sweepstakes, click on the post and click the “bubble” icon underneath the Instagram post
or double tap the image. Normal Internet access, phone, and usage charges imposed by
your online or phone service may apply. In the event you are entering via a mobile device
and using your wireless carrier’s network, standard data charges from your wireless
carrier may apply.
Limit: one (1) entry per person. Anyone found to be using multiple accounts to enter the
Sweepstakes or who violates the Social Media Platform’s terms of service will be deemed
ineligible for the Sweepstakes, and all of their entries may be deemed void (as determined
by Sponsor in its sole and absolute discretion). Automated and/or third-party entries are
prohibited and will be disqualified. Multiple entrants are not permitted to share the same
email address, Instagram account, or Online DraftKings account. Any attempt by any
entrant to obtain entries by using multiple and/or different identities, forms, registrations,
addresses, or any other method will void all of such entrant’s entries, and such entrant may
be disqualified at Sponsor’s sole discretion. Sponsor shall not be liable for any problems that
occur during the entry process, including, without limitation, late, incomplete, delayed,
undelivered, misdirected, or invalid entries, and Sponsor shall not have any obligation to
advise an entrant of a late, incomplete, delayed, undelivered, misdirected, or invalid
submission or entry. No illegible, incomplete, forged, or altered entries will be accepted.
Proof of liking the Sweepstakes Instagram post does not constitute proof of receipt or entry
into the Sweepstakes. All entries become the exclusive property of Sponsor and will not be
acknowledged or returned. In the event of a dispute as to the identity of an entrant, the
authorized account holder of the email address associated with the Instagram account used
to enter will be deemed to be the proper entrant. The “authorized account holder” is the
natural person assigned an email address by an Internet access provider, online service
provider, Internet service provider or other organization (which may include an employer)
responsible for assigning email addresses for the domain associated with the submitted
address. Potential winners may be required to show proof of being the authorized
Instagram account holder. Entries specifying an invalid, non-working, or inactive email
address may be disqualified and ineligible to win.
8. Prizes and Odds of Winning: Odds of winning depend on the number of eligible entries
received during the Entry Period. Subject to verification of eligibility and compliance with
these Official Rules and the General Rules, one (1) winner will receive the following (the
“Prize”):
one (1) night stay at a hotel in the Patriot Place area of Foxborough, Massachusetts
on September 19, 2026;
two (2) tickets to the New England Patriots football game scheduled to be played at
Gillette Stadium in Foxborough, Massachusetts on September 20, 2026 (particular
seat locations to be determined by Sponsor in its sole discretion) (the “Game”);
two (2) passes to a Sponsor-designated tailgate party on the day of the Game
leading up to the Game (particular time period and details to be determined by
Sponsor in its sole discretion);
one (1) VIP parking pass in connection with the Game (particular location to be
determined by Sponsor in its sole discretion); and
one (1) $100 New England Patriots Pro Shop gift card.
Approximate Retail Value of the Prize: $1,250
Prize Restrictions: Sponsor reserves the right, in its sole discretion, to substitute the Prize
with an equivalent prize of equal or greater value. All applicable federal, state, and local
taxes, and all fees and expenses related to acceptance and use of the Prize not specifically
stated herein are the sole responsibility of the winner. Sponsor will not replace the Prize in
the event it is lost or stolen. Sponsor is not responsible for any delay or cancellation of Prize
delivery due to unforeseen circumstances or circumstances outside of its control. Prize is
limited to those items specifically mentioned in the prize description. Winner is responsible
for all other costs that may be associated with the prize, including but not limited to
transportation to/from the game. Tickets are subject to all Gillette Stadium rules and
regulations, including the Gillette Stadium Code of Conduct and Gillette Stadium Ticket
Terms and Conditions.
Additional restrictions, conditions, and limitations may apply.
- Selection of Winner: On or about September 16, 2026, Sponsor will randomly select the
potential Prize winner from among all eligible entries received during the Entry Period. The
odds of winning are based on the number of eligible entries received. Upon verification of
the potential Prize winner’s eligibility, on or about September 16, 2026, the Prize winner
will be notified by direct message to the public Instagram account used to enter the
Sweepstakes with details on how to redeem the Prize. - Questions: In the event you have any questions regarding the Sweepstakes, send an email
to support@draftkings.com with the subject line “DraftKings X Patriots Gameday Experience
Giveaway Sweepstakes Question”. No email answer pursuant to the foregoing may replace,
amend, or otherwise change these Official Rules of the General Rules. - Winner List: For any legally required winner list, send a self-addressed stamped envelope
(unless otherwise prohibited by local law) to DraftKings, 222 Berkeley St., 5th Floor, Boston,
MA 02116, Attn: DraftKings X Patriots Gameday Experience Giveaway Sweepstakes Winner
List. All such requests must be received within three (3) months after the end of the
Sweepstakes.
THE INFORMATION YOU PROVIDE WILL ONLY BE USED IN ACCORDANCE WITH THESE OFFICIAL
RULES, THE DRAFTKINGS GENERAL RULES, AND SPONSOR’S PRIVACY NOTICE (AVAILABLE AT
https://www.draftkings.com/help/privacynotice).
Entrants irrevocably waive all claims against the National Football League, its member professional
football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each
of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and
employees (collectively, the “NFL Entities”) and agree that the NFL Entities will have no liability or
responsibility for any claim arising in connection with participation in the Sweepstakes or the prizes
awarded. The NFL Entities have not offered or sponsored the Sweepstakes in any way.
Employees, officers, directors, agents and representatives of the NFL Enterprises LLC, The NFL Parties
(defined as NFL Properties LLC, National Football League, its member professional football clubs, NFL
Ventures, Inc., NFL Ventures, L.P., NFL International LLC, NFL Productions LLC, and each of their
respective affiliates, owners, subsidiaries, shareholders, officers, directors, agents, representatives
and employees, both individually and collectively) and each of their respective parents, affiliates,
subsidiaries, advertising and promotion agencies (hereafter collectively, “Released Parties”), and each
such individual’s immediate family members (mother, father, sister, brother, any child, husband, wife
and their respective spouses, regardless of where they reside) and those living in their same
households, whether or not related, are not eligible to participate or win a prize.
EXHIBIT A
DRAFTKINGS GENERAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
Conflict Between Rules: These DraftKings General Rules apply to sweepstakes offered
by Sponsor (the “Sweepstakes”) except to the extent modified or superseded by the
Official Rules. In the event that any provision of the Official Rules conflicts with any
provision of the General Rules, the terms of the Official Rules shall prevail with respect
to such matter. Sponsor reserves the right to interpret the rules of the Sweepstakes in
its sole discretion, and such interpretation shall be binding upon all participants.
Entry Restrictions: Any forms of entry other than those described in the Official Rules,
including, without limitation, multiple submissions, submissions using a false identity,
submissions made by/on behalf of another individual, or submissions made through the
use of a device or artifice to generate multiple submissions are void. False or deceptive
submissions or acts may render an entrant ineligible to participate in the Sweepstakes,
and Sponsor reserves the right to disqualify from the Sweepstakes any entrant who
attempts to undermine the legitimate operation of the Sweepstakes, acts in a disruptive
manner, or violates these General Rules or the Official Rules. In the event of a dispute
over the identity of an entrant, entry will be deemed submitted by the authorized
account holder of the online DraftKings account associated with the entry. Sponsor
reserves the right to require entrants to show proof of being the authorized account
holder. All entries become the property of Sponsor and will not be acknowledged or
returned. Entrant is responsible for all online charges incurred with any Internet service
provider and/or wireless carrier.
Selection of Winners: The potential winner(s) for the Sweepstakes will be determined
from all eligible entries received during the Entry Period. The potential winner(s) of the
Sweepstakes will be notified according to the Official Rules for the Sweepstakes.
Winner Verification: Potential winner(s) are subject to verification of eligibility and
compliance with these General Rules and the applicable Official Rules. Except where
prohibited by law, potential prize winner(s) may be required to complete and return an
affidavit of eligibility and liability and publicity release (“Affidavit”) within the time
period set forth in Sponsor’s notification. In the event a potential prize winner: (i)
cannot be reached for whatever reason after a reasonable effort has been exerted or a
winner notification or Affidavit is returned as undeliverable; (ii) declines or cannot
accept, receive, or use a prize for any reason; (iii) does not respond within any specified
or applicable time periods; (iv) is found to be ineligible to enter the Sweepstakes or
receive a prize; (v) cannot or does not comply with these General Rules and/or the
applicable Official Rules; or (vi) fails to fulfill the Affidavit-related obligations, such
potential prize winner may be disqualified from the Sweepstakes, and an alternate
potential prize winner may be selected, at Sponsor’s sole discretion, even in the event
the disqualified potential prize winner’s name has been publicly announced. In the
event Sponsor decides to select an alternate potential prize winner, the alternate will be
determined from all eligible entries received during the Entry Period and notified
according to the Official Rules for the Sweepstakes. Sponsor reserves the right to repeat
this process until an alternate potential prize winner complies with all eligibility and
verification requirements. Sponsor also reserves the right to modify the notification and
Affidavit procedures in connection with the selection of an alternate prize winner, if any,
in its sole discretion.
POTENTIAL PRIZE WINNER(S) ARE SUBJECT TO VERIFICATION BY SPONSOR. SPONSOR’S
DECISIONS AS TO THE ADMINISTRATION AND OPERATION OF THE SWEEPSTAKES, ANY
CHANGES TO THESE GENERAL RULES OR THE OFFICIAL RULES, AND THE SELECTION AND
VERIFICATION OF THE POTENTIAL PRIZE WINNER ARE FINAL AND BINDING ON EACH
ENTRANT IN ALL MATTERS RELATED TO THE SWEEPSTAKES.
Prize Restrictions: Each prize will be awarded only in the event the potential prize
winner fully complies with these General Rules and the applicable Official Rules. All prize
details are at the sole discretion of Sponsor, and any depiction of the prizes, in
promotional materials or otherwise, is for illustrative purposes only. No transfer, refund,
cash redemption, substitution, replacement, or cash equivalent for a prize will be made.
Sponsor reserves the right, at its sole discretion, to substitute any prize for another prize
of equal or greater value for any reason.
Sponsor shall have no responsibility or obligation to a potential prize winner who is unable
or unavailable to, or who does not for any reason, accept or utilize their prize. In the event
of non-compliance with these General Rules or the Official Rules, or in the event a prize is
unclaimed or returned as undeliverable, the prize will be forfeited. A forfeited prize may be
awarded to an alternate potential prize winner, at Sponsor’s sole discretion. Taxes and fees
associated with a prize, if any, are the sole responsibility of the prize winner. Sponsor is
responsible only for prize delivery and expressly disclaims responsibility for prize utility,
quality, or otherwise.
ALL PRIZES ARE AWARDED AS IS AND WITHOUT WARRANTIES OF ANY KIND, EITHER
EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. SOME JURISDICTIONS MAY
NOT ALLOW (OR MAY LIMIT) DISCLAIMERS OF CERTAIN WARRANTIES, IN WHICH CASE
THE FOREGOING DISCLAIMERS WILL BE ENFORCED TO THE MAXIMUM EXTENT
PERMITTED BY LAW.
Publicity Rights and Use of Personal Information: Except where prohibited by law, by
participating in the Sweepstakes offered by Sponsor or accepting a prize, you grant
Sponsor and/or Sponsor’s designees the right to use your name, photograph, likeness,
statements, biographical information, voice, city and state address, and other
identifying information for advertising and promotional purposes for the Sweepstakes in
which you participated as well as any other advertising and promotional purposes,
worldwide, and in perpetuity, in any and all forms of media, now known or hereafter
devised without additional compensation, review or approval rights, notification, or
permission. By participating in the Sweepstakes offered by Sponsor or accepting a prize,
you acknowledge that you will be sharing your personal information with Sponsor, and
you agree that Sponsor may use your personal information for marketing and other
purposes. You may opt out of notices from Sponsor regarding future promotional or
marketing offerings at any time through your account under the Preferences tab by
clicking “email preferences”.
YOU FURTHER ACKNOWLEDGE AND AGREE THAT YOUR PERSONAL IDENTIFYING
INFORMATION MAY BE DISCLOSED TO THIRD PARTIES INCLUDING, WITHOUT LIMITATION,
PLACING YOUR NAME ON A WINNER’S LIST.
Choice of Law and Disputes: The Sweepstakes will be governed by the internal laws of
the Commonwealth of Massachusetts. Any and all legal actions or claims arising in
connection with the Sweepstakes must be brought in a court of competent jurisdiction
within the Commonwealth of Massachusetts. Except where prohibited by law, each
entrant agrees that: (i) any and all disputes, claims, and causes of action arising out of or
connected with the Sweepstakes or any prize shall be resolved individually, without
resort to any form of class action, and exclusively by state or federal courts situated in
Boston, Massachusetts; (ii) any and all claims, judgments, and awards shall be limited to
actual out-of-pocket costs incurred, but in no event attorney’s fees; (iii) no punitive,
incidental, special, consequential, or other damages, including without limitation, lost
profits, may be awarded (collectively, “Special Damages”); and (iv) entrant hereby
waives all rights to claim Special Damages and all rights to have such damages multiplied
or increased.
Conditions of Participation and Limitations of Liability: By participating in the
Sweepstakes offered by Sponsor, each entrant accepts the conditions stated in these
General Rules and the applicable Official Rules, agrees to be bound by the decisions of
Sponsor, and warrants that he or she is eligible to participate in the Sweepstakes.
By participating in the Sweepstakes, entrants hereby release, hold harmless, covenant not
to sue, and forever discharge Sponsor, its respective parent companies, affiliates,
subsidiaries, retailers, divisions, dealers, advertising and Sweepstakes agencies, and all
others associated with the development and execution of the Sweepstakes, and the
directors, employees, officers, and agents of each of the foregoing, from and against any
and all claims, actions, damages, losses, liabilities, costs, expenses, injuries, or causes of
action of any kind that in any way now or hereinafter may arise from or relate to the
Sweepstakes, including, without limitation, (i) the administration of the Sweepstakes,
including, without limitation, typographical, printing, seeding, human or other errors
relating to or in connection with the Sweepstakes, the processing of entries, the selection of
winners, or the announcement of the prize winner(s), inaccurate, fraudulent, incomplete,
illegible, late, lost, stolen, misdirected, undelivered, incomplete, or damaged entries, any
delays in delivery or lack of availability of the prize or prize materials and/or (ii) entrants’
participation in the Sweepstakes offered by Sponsor, their acceptance or use of a prize, or
participation in any prize related activities, including, without limitation, any travel related
thereto, and death and bodily injury (including emotional distress), due in whole or in part,
directly or indirectly, to participation in the Sweepstakes or any Sweepstakes-related
activity and for any claims or causes of action based on publicity rights, defamation, or
invasion of privacy, liability, loss or damages arising from or in connection with the
awarding, receipt, and/or use or misuse of any prize, or participation in any prize-related
activities.
Sponsor reserves the right at its sole discretion to disqualify any individual who is found to
be (i) acting in violation of these General Rules and/or the applicable Official Rules or (ii)
acting in an unsportsmanlike or disruptive manner, with the intent to disrupt or undermine
the legitimate operation of the Sweepstakes, or with the intent to annoy, abuse, threaten,
or harass any other person.
Sponsor reserves the right to amend these General Rules or the Official Rules at any time,
and it is your responsibility to review these General Rules and the Official Rules for any
changes. By participating in the Sweepstakes or accepting a prize after we change these
General Rules or the Official Rules, you accept all changes thereto.
Sponsor may reschedule, delay, postpone, alter, or modify the Sweepstakes, or cancel the
Sweepstakes altogether, in the event Sponsor determines, in its sole discretion, that the
Sweepstakes cannot continue as contemplated. Without limiting the foregoing, in the event
of a Force Majeure Event (as defined below), Sponsor may reschedule, delay, postpone,
alter, or modify the Sweepstakes, or may cancel the Sweepstakes altogether. As used
herein, “Force Majeure Event” means the interruption of or material interference with
Sponsor’s ability to hold, execute, or administer the Sweepstakes and/or to grant a prize by
any cause or occurrence not within Sponsor’s reasonable control, including, without
limitation, fire, flood, epidemic, pandemic, earthquake, explosion, hurricane, terrorist
threat or activity, public health emergency (e.g., COVID-19), act of God or public enemy,
satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), or any
federal, state or local government law, order, or regulation, or any court or executive order.
In the event the Sweepstakes is terminated or cancelled for any reason whatsoever, the
approximate retail value of the prize(s) will be awarded to the extent required by law.
CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE SPONSOR’S WEBSITE OR UNDERMINE
THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND
CIVIL LAWS. IN THE EVENT SUCH AN ATTEMPT IS MADE, SPONSOR RESERVES THE RIGHT TO
SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
Privacy Notice: Entrants may receive email correspondence from, or on behalf of
Sponsor, subject to Sponsor’s privacy notice, available at
https://www.draftkings.com/help/privacynotice. Any questions regarding privacy
matters should be directed to privacy@draftkings.com.
OPT-OUT: In the event you do not wish to receive any further notices from Sponsor
regarding future promotional or marketing offerings, send an email to
privacy@draftkings.com.