Reebok Pump: How the search for an Air apparent Pumped up sneakerheads in the 1990s
Nike has long had “Air” as its signature cushioning system, something easily identifiable and relatable for consumers. This left its competitors to seek out their own version of “Air,” and for Reebok this would come in the form of Pump technology. The Pump system debuted in 1989 in the Reebok Pump. Designed by Paul Litchfield […]
April 13, 2022