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Elle Fanning, Andy Samberg as “Meal Diamond” sing “Sweet Caroline,” spread both good vibes and mayonnaise in Hellmann’s Super Bowl 60 ad

Elle Fanning, Andy Samberg as “Meal Diamond” sing “Sweet Caroline,” spread both good vibes and mayonnaise in Hellmann’s Super Bowl 60 ad

Published:

By: Dan Johnson

At Canter’s Deli, Andy Samberg struts in as “Meal Diamond,” hijacks the room, and flips Sweet Caroline into a mayo-powered singalong. The hook is stupid-catchy—“So good, so good, so good”—and Elle Fanning’s cameo lands like a delighted jump-scare as the whole deli becomes his chorus. Watch the video below.

Watch the Hellman’s Super Bowl 60 ad

It’s thirty seconds of pure condiment theater: sequins, sandwiches, and a winky love letter to Neil Diamond on the biggest stage, Super Bowl LX. It sticks because it turns a mundane sandwich moment into a pop chorus you can’t stop humming.

Grading the Hellman’s Andy Samberg/Elle Fanning Super Bowl 60 ad

Grade: C+. The “Meal Diamond” bit is catchy and clean, but it’s basically a jingle sketch with celebrity seasoning. Andy Samberg and Elle Fanning elevate it, yet it doesn’t feel like an all-timer.

Dan Johnson has been an editor, writer, and analyst for DraftKings and DraftKings Network since 2024. He’s previously held editorial posts at The Paris Review, Macmillan Publishers, Bedford/St. Martin’s Press, ASSIGNMENT Magazine, and FantasySixPack. You can find his various editorial work & writing (sports-related and non-) at all of the above.
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