The Masters wants you to live in the present, which means no cell phones, no laptops, and no merchandise available to purchase online. To get a coveted Augusta National ball cap, polo, or garden gnome (and yes, they’re a huge deal), you’ll need to head to the Peach State to visit the massive Masters merchandise tent on the grounds of the club.
That also means either having a ticket to a practice round, a badge for tournament play, or a friend who does that loves you enough to take requests and wait in the extremely long lines to buy merchandise from the pro shop.
What makes Masters merch so special? There are usually around 40,000 patrons who are fortunate enough to win a ticket in the Masters lottery each year, so there is a very limited crowd who has access to the shop. In 2018, a brand new shop with twice the floor space of the old one opened to accommodate longer lines and more patrons. During the annual tournament, the shop reportedly earns $1.000,000 per hour.
Golf Digest has a full list of the merch available from the 2022 tournament here. The pro shop sells over 125 different styles of Masters and Augusta-branded hats, along with polos, drinkware, and, of course, gnomes.
What’s up with the garden gnomes?
The Masters gnomes sell for just under $50, and are limited to one per customer, which means that the eBay resale prices can shoot up into 600% price markups. There is a different gnome design each year at Augusta, standing at just over 13 inches tall. The tradition began in 2016, but has quickly become a fan favorite — the gnomes reportedly sell out within 10 minutes of the pro shop opening each day.