Duke’s Mayo has been dominating the mayonnaise advertising scene for the last few years with its creative bowl sponsorship. Hellman’s is stepping it up with a Super Bowl ad spot featuring SNL star Kate McKinnon — having a mayonnaise photoshoot with a cat.
Hellman’s released a teaser for the commercial, which will air on CBS during Super Bowl 58. The game kicks off at 6:30 p.m. ET on Sunday, February 11. McKinnon is attempting to wrangle a cat while holding multiple jars of Hellman’s mayonnaise in the teaser, prompted into various poses by a photographer.
The actual commercial features none other than McKinnon’s former SNL co-star Pete Davidson. In the commercial, the aforementioned cat becomes famous for meowing “mayo,” prompting a worldwide mayonnaise craze. Check out the teaser and commercial videos below.
Hellman’s ‘The Pose’ Super Bowl 58 teaser + commercial
This article can also be found in our Ultimate Guide to Super Bowl 58, presented by Frank’s Red Hot.