Jordan Brand is set to release another sneaker in its “Bloodline” colorway, but this time it has a different meaning. Although Nike and Jordan haven’t officially made the connection, there is a direct correlation between the new Air Jordan 12 “Bloodline” and WWE World Heavyweight Champion Roman Reigns.
In WWE, the “Bloodline” refers to an iconic wrestling family consisting of Roman Reigns, Jacob Fatu, The Usos, and Solo Sikoa, among others. But it isn’t just a group on WWE television; they are all family in real life, making the word “Bloodline” carry a stronger meaning.
Check out more information ahead of the Air Jordan 12 “Bloodline” release with additional history on Roman Reigns’ connection to the brand.
When are the Air Jordan 12 “Bloodline” coming out?
The “Bloodline” Air Jordan 12s are being released on May 23 at 10 a.m. ET on Nike’s SNKRS App among other retailers.
Designed by Tinker Hatfield, the Air Jordan 12 was the first sneaker in the Air Jordan line to feature Zoom Air. For the “Bloodline” 12s, SNKRS notes that the colorway “pairs the signature black and Varsity Red colorway in premium leather and textiles, the sunrise-inspired stitch lines on the upper hook back to the original.” Those black and red tones just so happen to be a perfect match for the leader of WWE’s Bloodline himself, with Roman showing off an early look at the 12s at last month’s Wrestlemania.
Roman Reigns’ history with Jordan Brand
Since Roman Reigns returned in 2020 as the Tribal Chief and Head of the Table, wearing Air Jordans on WWE television has become a regular occurrence for the OTC. Check out some of Reigns’ unique footwear over the last few years on WWE television.
At Crown Jewel in November 2023, Reigns wore an all-red Jordan wrestling boot against Logan Paul. Throughout the last few years, he has worn a new pair in each big match.
After losing to Cody Rhodes at WrestleMania XL, Reigns returned to attack Solo Sikoa at SummerSlam in August 2024. As you can see below, Reigns was wearing the Air Jordan 1 Low collab with Trophy Room.
In a face-to-face with CM Punk in November 2024, Reigns was seen wearing the iconic “Black Cement” Air Jordan 3.
At Wrestlemania 41, Roman Reigns debuted a new wrestling boot with a colorway that resembled the “Concord” Air Jordan 11s in his triple threat match against Seth Rollins and CM Punk.
Reigns debuted an in-ring wrestling shoe at WrestleMania 42 against CM Punk. In the Night 2 main event, Reigns wore a Jordan shoe that resembled a black Air Jordan 11 with a tribal print on the toe en route to capturing the WWE World Heavyweight title.
On the April 27 edition of Monday Night Raw, Roman Reigns wore the Air Jordan 12 “Bloodline” nearly a month before its release.
Air Jordan 12 “Bloodline” FAQ
When are the Air Jordan 12 “Bloodline” coming out?
The Air Jordan 12 “Bloodline” is set to release on Saturday, May 23.
Where will the Air Jordan 12 “Bloodline” be available?
Among other retailers, the Air Jordan 12 “Bloodline” will be available at:
How much will the Air Jordan 12 “Bloodline” cost?
The Air Jordan 12 “Bloodline” has a retail price of $215.
