Super Bowl LX was an unforgettable one for customers as part of our loyalty rewards program.
Events, celebrities, musical performances and more. The entertainment was endless.
Here’s a look back on the full DraftKings experience:
Homecoming presented by DraftKings and The h.wood Group
Imagine kicking off a weekend with electrifying performances by 50 Cent, Kaytranada, DJ Pee .Wee, and Zack Bia.
For DraftKings customers, there was no need to imagine. Homecoming, presented by DraftKings and The h.wood Group, brought that experience to life.
As if those musical acts weren’t enough, partygoers also had a red carpet arrival, custom gifting and a blackjack experience.
Sports Illustrated The Party Presented by DraftKings
That’s right. The party kept going for guests into the weekend.
Sports Illustrated, The Party: Presented by DraftKings was the hottest ticket of the weekend, thanks in large part to the group of A-list celebrities and athletes in attendance.
Throw in headline performances by Ludacris and The Chainsmokers, plus premium hospitality – this event was the ultimate lead-in to Super Bowl LX.
The Female Quotient Brunch
DraftKings teamed up with The Female Quotient again to host an exclusive panel and brunch that honored women shaping sports, business, and culture.
Featuring elevated hospitality with DJ Orange who helped set the tone for an energizing, insightful atmosphere, this year’s conversation highlighted the growing influence of women on the Super Bowl stage and beyond.
Co-Hosting with TikTok
The big game may have been on a Sunday, but the great showcase was on a Saturday.
Collaborating alongside TikTok, DraftKings put on a hosting clinic, welcoming in brands like Doritos, Ulta, Xfinity and State Farm.
Somehow, that’s not all. There was also a private dinner hosted by “Yes, Chef!” talent, an exclusive content creator lounge and a yoga session, followed by an elite brunch experience with Liquid I.V.
Oh, and did we mention Cardi B. made a special appearance?
Loyalty Customer Gifting
To cap off a weekend of unforgettable moments, customers headed home with premium, custom gifts from the weekend.
Here are some of the notable gifts:
- Meta Ray-Bans with laser-engraved leather cases
- Fully custom varsity leather jacket
- Apple AirPods Max
- Sheer Gear bags with Large Lemonade custom embroidery
There were also a few event-specific gifts, including:
- Bay Area-inspired hats for Homecoming guests
- Signed Memorabilia and Luxury Designer Goods
Stay Tuned…
Safe to say: Super Bowl LX raised the bar for DraftKings customers.
Stay tuned for what’s ahead next season — along with everything in between — by following @DynastyRewards on Instagram and Facebook for exclusive, all-access content and a closer look at the one-of-a-kind experiences that made the weekend of Super Bowl LX one to remember.
