In a lavish, black-tie castle feast directed by Yorgos Lanthimos (one of his two ads this Super Bowl; I see you, Yorgos), the table melts into melodrama as guests argue—dead serious—about who’s going to “eat the fees.” Then George Clooney strolls in like the calm in a storm and drops the clean thesis: Grubhub will eat the delivery and service fees on $50+ restaurant orders, so the whole “fine print” nightmare evaporates on impact.
Watch the Instacart Super Bowl 60 ad
It’s a category gripe staged as high society crisis—purely because that’s how annoying fees feel—and the punchline lands like a velvet-gloved mic drop on Super Bowl LX. The whole room’s drama is just a mirror for the audience, and the “we eat the fees” line releases the tension perfectly.
Grading the Grubhub George Clooney Super Bowl 60 ad
Grade: C+. The offer is clear, but the high-society theater can feel like set dressing around a coupon. George Clooney gives it gravitas, yet the joke isn’t sharp enough to transcend the category.