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Ben Stiller, Benson Boone & the boys backflip to a bop for Instacart’s retro Super Bowl 60 ad

Ben Stiller, Benson Boone & the boys backflip to a bop for Instacart’s retro Super Bowl 60 ad

DraftKings Network 2026 Super Bowl

Published:

By: Dan Johnson

Instacart turns grocery logistics into neon theater, with Ben Stiller and Benson Boone posing as a throwback Europop duo making a full-blown anthem out of bananas. Boone squeals sky-high hooks and throws in acrobatic flips while Stiller plays the irritated deadpan man, and the joke lands because it’s all selling one oddly specific flex: you can pick your banana ripeness with Preference Picker.

Watch the Instacart Super Bowl 60 ad

Directed by Spike Jonze, it’s a perfectly overcooked “why is this so serious?” rivalry—shot like an ’80s music-video feud—built to make banana selection feel like a Super Bowl moment.

Bananas just how you like. Stiller just how you remember him. Benson as backflippy as ever.

Dan Johnson
Dan Johnson has been an editor, writer, and analyst for DraftKings and DraftKings Network since 2024. He’s previously held editorial posts at The Paris Review, Macmillan Publishers, Bedford/St. Martin’s Press, ASSIGNMENT Magazine, and FantasySixPack. You can find his various editorial work & writing (sports-related and non-) at all of the above.
Disclaimer

I am a promoter at DraftKings and am also an avid fan and user (my username is thegreatdansby9) and may sometimes play on my personal account in the games that I offer advice on. Although I have expressed my personal view on the games and strategies above, they do not necessarily reflect the view(s) of DraftKings and do not constitute a representation that any particular strategy will guarantee success. All customers should use their own skills and judgment in building lineups. I may also deploy different players and strategies than what I recommend above. I am not an employee of DraftKings and do not have access to any non-public information.