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Backstreet Boys, Druski want it T-Mobile’s way, punk MGK in Super Bowl 60 ad for cell provider

Backstreet Boys, Druski want it T-Mobile’s way, punk MGK in Super Bowl 60 ad for cell provider

DraftKings Network 2026 Super Bowl

Published:

By: Dan Johnson

T-Mobile turns its Times Square store into a surprise mini-concert, then drops the hook like it’s 1999 again. Backstreet Boys runs “I Want It That Way” with rewritten lyrics that hammer “best network / best value / perks” in big, clean neon. Druski plays the superfan pressure valve, getting absurdly emotional as the store turns into a singalong set.

Watch the T-Mobile Super Bowl 60 ad

https://youtu.be/h_3eB7omJO4

Then Machine Gun Kelly pops in as the late tag, and the joke lands because the reception is deliberately awkward and self-aware. The whole thing is nostalgia used as a battering ram: stop accepting “just service” and come to the carrier that says it’s “better over here.”

Grading the T-Mobile Super Bowl 60 ad

C+ — the chorus is sticky and the MGK button is genuinely funny, but it’s still a lyric-swap benefits reel with celebrity glitter.

Dan Johnson
Dan Johnson has been an editor, writer, and analyst for DraftKings and DraftKings Network since 2024. He’s previously held editorial posts at The Paris Review, Macmillan Publishers, Bedford/St. Martin’s Press, ASSIGNMENT Magazine, and FantasySixPack. You can find his various editorial work & writing (sports-related and non-) at all of the above.
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