Before taking perhaps the biggest stage of his life at the Super Bowl, Bad Bunny gave us a closer look at his new signature Adidas sneaker at the Halftime Show press conference on Thursday. And then the superstar musician rocked a different colorway during the actual halftime show of Super Bowl 60 during his electric performance.
Bad Bunny introduces new Adidas BadBo 1.0
At Thursday’s press conference in San Francisco, the Grammy-winning artist debuted a previously unseen colorway of his first signature sneaker with the Three Stripes.
Bad Bunny wearing adidas BadBo 1.0s at the Super Bowl LX Halftime Show Press Conference /// @sanbenito pic.twitter.com/lrTGcAvwtS
— Sole Retriever (@SoleRetriever) February 5, 2026
There was also a shock drop of a brown/white/blue colorway on Monday following Bad Bunny’s success at the Grammys that was limited to just 1,994 pairs in a nod to his birth year. That colorway currently has an average sales price of $667 on three sales on StockX.
Bad Bunny wears Adidas BadBo 1.0 during Super Bowl Halftime Show
After debuting that new black and white colorway at the press conference on Thursday, Bad Bunny performed in the Chalk White/Talc colorway of the BadBo 1.0 during the halftime show of Super Bowl 60. We’ve previously seen the Chalk White/Talc colorway in leaks on Sneaker Twitter, with official images arriving last week.
When does the Bad Bunny x Adidas BadBo 1.0 release?
As had been expected, the BadBo 1.0 in the Chalk White/Talc colorway he wore at the Super Bowl dropped on Monday at 10 a.m. ET on the Adidas site.
The BadBo 1.0 will be a lifestyle model under the Adidas Originals vertical, and the brand dropped a teaser trailer last week to whet people’s appetites.
The new Adidas BadBo 1.0 ad is so tough 🔥🇵🇷
The teaser displays the next BadBo 1.0 colorway and apparel collection👀
🎥: @adidasoriginals pic.twitter.com/bszU2T00pi
— Complex Sneakers (@ComplexSneakers) February 2, 2026
What is Bad Bunny’s history with Adidas?
Bad Bunny joined the Adidas family in March 2021 and has released several collaborations with the Three Stripes. Those include:
- Bad Bunny x Adidas Forum Buckle Low
- Bad Bunny x Adidas Forum PWR “Catch and Throw”
- Bad Bunny x Adidas Response CL
- Bad Bunny x Adidas Campus Light
- Bad Bunny x Adidas Campus
- Bad Bunny x Adidas Gazelle Indoor
- Bad Bunny x Adidas Ballerina
Bad Bunny Super Bowl FAQ
Bad Bunny will have a chance to show off his new kicks as he performs at halftime of Super Bowl 60 at Levi’s Stadium in Santa Clara, California.
When does Super Bowl 60 air?
Super Bowl 60 airs beginning at 6:30 p.m. ET on Sunday, February 8, 2026.
What network does Super Bowl 60 air on?
Super Bowl 60 will air on NBC and stream on Peacock.
When will Bad Bunny perform at Super Bowl 60?
Bad Bunny will perform at halftime of Super Bowl 60 between the New England Patriots and Seattle Seahawks. An exact start time for the halftime performance is unknown, but it is expected to begin between 8 and 8:30 p.m. ET.
Make sure to keep up with all of our ongoing Super Bowl coverage here!
