DraftKings will be running it’s popular King of the End Zone promo for Super Bowl LX. Users who opt have the chance to split a massive $4 million in bonus bets by placing a touchdown prop bet on the DraftKings Sportsbook on the player who ultimately scores the longest touchdown in the NFL’s championship game.
Seems simple enough, right? Why wouldn’t you just place a bet and use your token on Jaxon Smith-Njigba and call it a day? Well, the bonus bet split is smaller depending on how popular the player is with the betting public, so there could be some value in taking a contrarian approach.
With that in mind, here are a couple long shot King of the End Zone picks for next week’s highly anticipated action on the gridiron.
King of the End Zone Picks for the 2026 Super Bowl
RB George Holani, Seattle Seahawks
I won’t lie. It is very difficult to find a “long shot” King of the End Zone option for the Seahawks, as the aforementioned Jaxon Smith-Njigba is simultaneously the team’s No. 1 option from a volume perspective and its deep threat — especially after the injury to Tory Holton (shin). JSN actually led all receivers in the NFL with three touchdown receptions of over 40 yards during the regular season. He’s sort of the perfect pick for this format, but I digress. I also think Rashid Shaheed will be a little too popular to be a sleeper, especially after his pair of high-profile return touchdowns the past two months. So who does that leave? Well, George Holani is suddenly an interesting asset. The sophomore running back was on injured reserve for most of December and January, but returned to the field for the NFC Championship Game, logging a 34.3% snap share and ending the hyper-competitive contest with six touches and four targets. Holani isn’t overtaking the entire role of the absent Zach Charbonnet (knee), but he’s going to be involved. I mean, six touches probably doesn’t feel like a lot, yet it was more than every other Seattle skill-position player not named Smith-Njigba or Kenneth Walker III. There’s some value and opportunity here.
WR Kyle Williams, New England Patriots
We really don’t have to make the case for Kyle Williams too complex. Though the rookie wideout didn’t get on the field all that often during the regular season, Williams was able to showcase his big-play ability. Heck, the former third-round pick only finished with 10 receptions over 17 games, yet three of those catches went for a touchdown. There was a 72-yard score in Week 10 against the Buccaneers. There was a 33-yard score in Week 13 against the Giants. Finally, there was a 37-yard score in Week 16 against the Ravens. Are you starting to sense a pattern? Williams’ draft profile is littered with references to his potential to take the top off a defense and we now have a full year’s sample that he can do just that at the pro level. He averaged 18.7 air yards per target from Week 1 to Week 18, and there’s no reason to think the 23-year-old will have a different role in the Super Bowl. If Williams gets his hands on a ball, watch out.
How to Play King of the End Zone

- Opt in to receive your King of the End Zone token in the Promotions page
- Bet on an NFL Touchdown Prop for Super Bowl LX on DraftKings Sportsbook and apply your token (Minimum bet is $5)
- If the player you wagered on with your token scores the longest touchdown in the Super Bowl, you’ll win a share of $4 million in bonus bets
For more information on this promo, click here!