Few players find themselves in a more interesting situation than Hollywood Brown ($5,400) when it comes to determining fantasy viability in the Super Bowl.
Brown is a household name, yet it’s been awhile since the former first-round pick has been at his peak. In fact, you have to go all the way to 2021 for Brown’s first and only 1,000-yard receiving campaign, which was done in his final year with Lamar Jackson Baltimore.
After a pair of forgettable seasons in Arizona, things seemed to be looking up for the 27-year-old, as he found himself in Kansas City with Patrick Mahomes and Andy Reid. The Chiefs needed a dependable wideout to pair with Rashee Rice and it appeared that Brown was going to be that man — at least until a preseason injury derailed everything. Brown didn’t even take the field until Week 16 against the Texans, though he did turn some heads with his immediate influence on Kansas City’s aerial attack. Brown logged just 20 offensive snaps versus Houston — only 16 of which were passing plays — yet he still finished with eight targets on his 15 routes. That’s an insane 53.3% target share. He’d then follow that up with seven targets on 19 routes in Week 17. Not quite as eye-popping, but still a 36.8% target share that would rank among the league’s top marks.
Again, things seemed to be looking up for Brown heading into the playoffs. However, again, things have come crashing down. Brown was held without a reception in the Divisional Round, then was limited to three catches for 35 yards versus Buffalo in the AFC Championship. The rollercoaster continued.
So where do we go from here? First and foremost, Brown feels slightly underpriced in Showdown for the Super Bowl at only $5,400. Yes, he’s clearly behind Travis Kelce ($9,000) and Xavier Worthy ($8,000) in the team’s pecking order, but Brown’s fully health and played 43 snaps against the Bills — the second-most of any Chiefs wide receiver. For some context, DeAndre Hopkins ($4,400) played 12 snaps.
Also, while the results haven’t been there, Brown is at least seeing high-leverage opportunities. Brown possessed a 33.5-yard aDOT versus the Texans in the playoffs and then had a 14.6-yard aDOT on his five targets in the AFC Championship Game. Philadelphia is the best team in the league at limiting opponent chunk plays in the air, yet it only takes one catch to have a major impact. For me, Hollywood Brown is very viable on Sunday. He’s appeared in four contests this season and has a star’s workload in half of them. You can’t deny he brings quite a bit of upside to the table.
