Double wrist injuries to both Keon Coleman and Amari Cooper have Buffalo Bills quarterback Josh Allen potentially down two of his top targets tomorrow. In place of Coleman’s cleats on the line of scrimmage are likely those of Mack Hollins, who’s had some middling success so far this year running that route tree out of eleven personnel.
In a week with so many other wide receiver injuries, and with four teams on BYE, Hollins’s elevation to a potential steady passing option for Allen against a weak secondary has raised the eyes of many a fantasy manager.
Let’s evaluate whether or not Hollins is worth a spot in our starting lineups.
Analysis
I’m not sure many of us had Mack Hollins on our NFL Week 10 bingo card as recently as a ten days ago. But, here we are. It’s the eve of tomorrow’s huge slate of games, and Hollins is one of the most popular names being tossed around in the industry right now.
Here at DKNetwork, my colleague Zach Thompson had Hollins pegged as a sleeper wideout for tomorrow’s tilt against the Colts:
He has at least five targets in three games this season and seems to have built a strong rapport with Allen. He’s very risky if Cooper is active, but he is only $3,300 in DFS contests, so he may end up one of my favorite sleepers of the week.
And, since great minds think alike (and since there are so many teams on dang BYE this week!), Hollins made my Top five fantasy football wide receivers due for a breakout game in NFL Week 10 list. Here’s some of what I had to say:
Khalil Shakir didn’t fit here, because he’s already broken out, right? It’s been a bit quiet since he injured his ankle in Week 4, but there’s not a savvy fantasy manager out there who doesn’t believe Khalil Shakir is a top-tier fixture in this Buffalo offense.
Hollins, however, is much more of a risky play. With Keon Coleman out, however, it’s likely Hollins will run that route tree for Josh Allen against the Colts this week. How effectively he does it remains to be seen, but he’s got a juicy matchup with a Colts defense that ranks among the last in the league in fantasy points allowed to wide receivers.
He’s got a nose for the end zone (if only because he wants to celebrate like a viking), is a great blocker, and can beat defenses over the top. Hollins will find paydirt during NFL Redzone on Sunday and engage in some sort of nutters celebration that will send Scott Hanson chuckling.
One thing not to be overlooked: Mack Hollins got the end-zone target on a two-point conversion against the Dolphins last week. I sincerely believe Josh Allen trusts him in the red area.
Bottom Line
Hollins saw the most offensive snaps he’s seen all season (41) in Week 9, and has slowly been ramping up his route running, too. He sees most of his snaps on eleven personnel (1 TE, 1 RB, 3 WR), and the Bills are leaning into that a bit more as their offense finds its identity. Hollins has nine receptions out of that formation this year.
Again, he’ll be running the Coleman tree, and that feels like something Josh Allen’s gotten more comfortable with, seeing as the rookie’s had his best games as a wideout over the past month. I like the Colts defense to be a bit soft on Hollins and for him to be worthy of starting.
What’d Zach say up there? 14.0 FPTs last week? Let’s chalk him up for 15.0 this week.
Start or Sit Mack Hollins? Start. And let your hair fly while you do it.
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