DraftKings is teaming up with the Larry Fitzgerald Foundation to offer free-to-play “Pink ‘Em” NFL Pick ‘Em pools throughout the month of October to help support breast cancer research.
Since 2019, DraftKings S.E.R.V.E.S. has partnered with The Larry Fitzgerald Foundation on the “Pink ‘Em” campaign to raise funds and awareness for breast cancer research. In our sixth installment of this campaign, DraftKings will raise an additional $100,000 by donating $1 for the first 20,000 customer entries in a free-to-play pick ‘em style contest for each week of the NFL season during the month of October (NFL weeks 5-9). The pools can be found at draftkings.com/pinkem.
DraftKings S.E.R.V.E.S. regularly executes free-to-play mechanic contests tied to charitable contributions, including a recent campaign for the 2024 Paris Olympics in support of the Women’s Sports Foundation. DraftKings S.E.R.V.E.S. is committed to giving back to our communities and actively donating to organizations where we live and work.
Established in 2005, The Larry Fitzgerald Foundation has worked to provide equitable access and new pathways for women, men and families affected by breast cancer, which touched the NFL legend’s life when he lost his mother to the disease in 2003. Larry remains driven to continue his mother’s legacy of supporting breast cancer survivors and impacted families through his foundation. DraftKings’ donation will also support their mobile mammogram activations across the country, where The Larry Fitzgerald Foundation provides mammograms, free of charge, to residents in underserved communities.
All views expressed are my own. I am an employee of DraftKings and am ineligible to play in public DFS or DKSB contests.
