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NFT News: Gatorade Files Trademark to Enter the Metaverse

Jeff Pratt breaks down Gatorade filing a trademark claim to create virtual beverage products.

The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.

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Gatorade Files Trademark to Enter the Metaverse

The metaverse trademarks just keep coming.

This time, sports drink powerhouse Gatorade is getting in on the action. According to trademark attorney Josh Gerben, the company filed a claim with the USPTO on April 27 to create virtual beverage products, among other digital items.

Gatorade is just the latest large corporation to launch a metaverse campaign as the concept of NFTs and crypto becomes more mainstream.

Could this be the start of a virtual battle for sports drink supremacy? Only time will tell. Stay tuned for updates as more details are revealed.

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