The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.
FTX and Mercedes-AMG Petronas F1 Team Partner to Launch NFT Collection
The Mercedes-AMG Petronas F1 Team is teaming up with FTX to produce an NFT series to engage with their fans, according to an official press release from the cryptocurrency exchange platform.
Bringing our fans closer to the Team.— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) April 28, 2022
We're proud to launch the first in a series of NFT drops, powered by @FTX_Official!
According to the announcement, the F1 team will be collaborating with a variety of artists throughout the 2022 race calendar.
The initial NFTs that will be released are free-to-claim “Ticket Stubs” collectibles. These will feature artwork depicting race tickets. Fans will be able to build a virtual collection of these stubs, and can trade them with other F1 enthusiasts.
The companies will also produce rare NFTs that will be sold via auction throughout the year. This campaign will kick off at the 2022 F1 Miami race weekend, during which collectibles featuring the artwork of Mad Dog Jones will be unveiled and auctioned exclusively on the FTX US NFT marketplace. Mercedes’ proceeds from these sales will be donated to Ignite, the Team’s and Mission44’s joint charitable initiative.
What are NFTs? The Mercedes-AMG Petronas F1 Team NFT Artist Collection - Powered by @FTX_Official, explained!— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) April 28, 2022
“Finding new and innovative ways to engage with our global fanbase is a key priority for the team,” said Mercedes-AMG Petronas F1 Team Commercial Director Richard Sanders.
This is just the latest metaverse venture for FTX, who most notably purchased the naming rights to the Miami Heat’s arena last year. Depending on the success of the series, this could be the start of an NFT surge in F1.
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