The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.
Under Armour Files Trademarks to Enter the Metaverse
Under Armour is just the latest large corporation to enter the metaverse as the concept of NFTs becomes more mainstream.
Trademark attorney Josh Gerben announced on Twitter that the footwear titan filed trademark claims for the phrase “Under Armour” on April 7. According to the official United States Patent and Trademark Office (USPTO) document, the company is aiming to produce NFTs featuring virtual apparel, footwear and more.
Under Armour is the second major footwear business to enter the metaverse, following Nike, which has found success in its virtual NIKELAND store as of late.
This is likely only the beginning of a battle between the top footwear companies in the metaverse. Stay tuned for updates as more details about Under Armour’s impending virtual campaign are revealed.
Under Armour is making plans to join Nike in the metaverse.— Josh Gerben (@JoshGerben) April 12, 2022
The company has filed new trademarks indicating an intent to offer "virtual apparel and footwear."
Nike recently announced 6.7 million Roblox players had visited the "virtual" NIKELAND store.#underarmour #Roblox pic.twitter.com/PR2CtLYOFg
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