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NERDS: Who is Addison Rae coaching in her Super Bowl 58 commercial?

NERDS will have a Super Bowl 58 commercial featuring Addison Rae and a mystery dancer.

Addison Rae attends Variety Power of Women Los Angeles presented by Lifetime at Mother Wolf on November 16, 2023 in Los Angeles, California. Photo by Rodin Eckenroth/Variety via Getty Images

While the focal point of the Super Bowl is likely the football game, the new influx of entertaining commercials is something fans of any team look forward to. Whether it is to hype up the upcoming digital release of Wonka or just a standalone commercial, the Willy Wonka Candy Company (really Ferrara Candy Company) has a Super Bowl 58 ad featuring its NERDS candy.

NERDS is iconic because the box typically features two flavors of candy in the same box with a hole for each flavor and one in the center if you’re feeling bold and want to combine them. This Super Bowl ad is showing off the candy’s new Gummy Clusters and they brought in a social media star to bring forth the message.

TikTok sensation Addison Rae is an apparent dance instructor in the teaser. While “What A Feeling” by Irene Cara plays, Rae dances around a studio, but then it becomes apparent that she is actually coaching someone or something. The teaser ends by posing the question, “Who is Addison coaching?” creating a slight mystery heading into Super Bowl 58. At the time of this writing, Rae is the fifth-most followed content creator on TikTok with 88.6 million followers. Check out the teaser and commercial videos below!

NERDS: Addison Rae Super Bowl 58 commercial

This article can also be found in our Ultimate Guide to Super Bowl 58, presented by Frank’s Red Hot.