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Kate McKinnon wrangles a cat and Hellman’s mayonnaise in Super Bowl commercial

Hellman’s is stepping up their game after Duke’s Mayo bowl game craze.

Kate McKinnon attends the press junket and photo call for “Barbie” at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California. Photo by Rodin Eckenroth/FilmMagic

Duke’s Mayo has been dominating the mayonnaise advertising scene for the last few years with its creative bowl sponsorship. Hellman’s is stepping it up with a Super Bowl ad spot featuring SNL star Kate McKinnon — having a mayonnaise photoshoot with a cat.

Hellman’s released a teaser for the commercial, which will air on CBS during Super Bowl 58. The game kicks off at 6:30 p.m. ET on Sunday, February 11. McKinnon is attempting to wrangle a cat while holding multiple jars of Hellman’s mayonnaise in the teaser, prompted into various poses by a photographer.

The actual commercial features none other than McKinnon’s former SNL co-star Pete Davidson. In the commercial, the aforementioned cat becomes famous for meowing “mayo,” prompting a worldwide mayonnaise craze. Check out the teaser and commercial videos below.

Hellman’s ‘The Pose’ Super Bowl 58 teaser + commercial

This article can also be found in our Ultimate Guide to Super Bowl 58, presented by Frank’s Red Hot.