The fact that M&M’s has a commercial during Super Bowl 57 won’t surprise most viewers. The material in that commercial? Well, that could cause a few eyebrows to raise.
For years, M&M’s commercials have featured the “spokescandies”, but this Super Bowl 57 campaign moves in a different direction. The spokescandies are nowhere to be seen, and award-winning actress Maya Rudolph stars in the commercial. This came amidst criticisms of the “wokeness” behind various M&M characters.
The company decided to lean into the so-called criticisms with its Super Bowl commercials. In a pair of separate ads, Rudolph voices a number of zany changes she’ll make to M&M’s now that she’s running the show. These changes are ... no need to spoil it. Just watch the 30-second video below.
M&M’s Super Bowl 57 commercial
This article can also be found in our Ultimate Guide to Super Bowl 57, presented by Frank’s Red Hot.