Watch every Super Bowl 57 commercial

The Super Bowl kicks off at 6:30 p.m. ET and will once again feature seven-figure ad buys. The most expensive 30 seconds in Sunday’s game between the Chiefs and Eagles will run north of $7 million.

We can’t nail down exactly which commercials cost the most, but we can guess on the costs. Fox sold out most of its ad space ahead of Week 1 of the 2022 regular season, which means price is not impacted by whether or not we get a good matchup. The biggest value is likely in the first quarter, while the fourth quarter could offer a bit more value.

With that in mind, we’re going to provide updates with every commercial during the Super Bowl and when it airs. Sports Business Journal is making this a little easier for us. Morning Consult sports business writer Mark Burns got a look at when some of the Super Bowl commercials will air on Sunday evening. It includes a list of 26 commercials airing during the four quarters of the game, and then a separate list of 22 commercials that are TBD for air time.

Below, we’ve posted all the commercials for which we’ve found video. We’ve dropped them in based on the tweets above, listed in alphabetical order. We’ll update the order as we watch them during the game.

First quarter commercials

Fast X trailer

Limit Break

Avocados From Mexico

Indiana Jones trailer

E-Trade

DraftKings

Remy Martin

T-Mobile + Bradley Cooper

Rakuten + Clueless

Bass Pro ad

TBD

Pepsi Zero Sugar + Ben Stiller

Paramount+ Stallone Face

Michelob Ultra

Second quarter commercials

The Flash + Batman

Servant Christian Foundation “He Gets Us”

Squarespace + Adam Driver

Xfinity

Pepsi Zero Sugar + Steve Martin

Dexcom

Full Swing/Michelob Ultra

General Motors + Will Ferrell

Uber One

WeatherTech

TurboTax

Google Pixel

M&M’s + Maya Rudolph

Downy Unstopables

Jeep 4xe

Hellmann’s Who’s In The Fridge?

Pringles Best of Us

Heineken 0.0 + Ant-Man and The Wasp: Quantumania

Doritos

Miller Lite + Coors Light

Farmer’s Dog

Jeep 4xe

Halftime commercials

Tillamook

Navy

Video TBD

E.L.F. + Jennifer Coolidge

NFL

Third quarter commercials

“Air” Trailer

Doordash

FanDuel

PopCorners + Breaking Bad

Bud Light Hold

Kia Binky Dad

Crown Royal + Dave Grohl

Planters Mr. Peanut

Fourth quarter commercials

Xfinity

Workday Rockstars

Disney

Ram

Busch Light + Sarah McLachlan

Peacock “Poker Face”

T-Mobile New Year. New Neighbor

Skechers + Snoop Dogg

U2

Booking.com + Melissa McCarthy

Scream VI