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Disney dips its toe into augmented reality with “Remembering” short on Disney+

New short pairs with AR companion app to deliver more of the fictional World of Imagination to Disney+ subscribers.

US-Entertainment-film-Disney-D23 Photo by PATRICK T. FALLON/AFP via Getty Images

Disney, always looking for new and interesting ways to tell stories, has released its first short to include augmented reality as a companion to traditional film/television storytelling.

The short, “Remembering,” stars Brie Larson of Captain Marvel fame as a writer who loses track of an idea when her phone rings. The story follows as the writer’s inner child picks up the lost idea and takes it through the World of Imagination, per Disney. The companion AR app allows viewers to interact with the story, bringing the World of Imagination into their own home.

What do you think? Can AR play a big role in the future of film/television? Or will this be a short-lived gimmick?

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