Wordle has been a hit thanks to its simplicity and scarcity. You get six guesses to figure out a five-letter word. If you get a letter correct but in the wrong position, it’s highlighted yellow. If you get a letter correct and in the correct position, it’s highlighted green. The time limit is a single day as a new game is released once per day each evening.
The game is only available on a website, which has helped to further build buzz. It’s unique in how it was not immediately turned into an app with a ton of advertising. Now that it’s sold to the Times however, it could turn into something you can only access via a subscription. We’ll see how long it takes before the game is no longer free to play.